Having an effective call to action is an essential part of any website. A call to action should clearly tell users what you want them to do. They should include active words such as:
All of these encourage users to take an action.
To create a sense of urgency and a need to act now, these words can be used alongside phrases such as:
- Offer expires March 31st
- For a short time only
- Order now and receive a free gift
Get the position right
Ideally it should be placed high on the page and in the central column.
Use and Alternative Colour
Colour is an effective way of drawing attention to website elements. An extreme colour contrast leaves you in no doubt as to the next thing you should do.