It all begins with an internet search. Keyword research is one of the most important activities you can do that will increase visitors to your website.
By researching your market’s keyword demand you can determine what group of words customers use when searching for your product or service. If you use this combination of phrases in your website content it will help search engines categorise and rank your website and therefore increase traffic.
Resource Tools below can be a great starting point when researching keywords.
- Google AdWords Keyword Planner Tool https://adwords.google.com.au/KeywordPlanner
- Google Trends https://www.google.com/trends
- Microsoft Bing Ads Intelligence http://advertise.bingads.microsoft.com/en-us/bing-ads-intelligence This tool ends up being an additional tab in Excel (see shot below)
What are my chances of success?
If big brands take the top 10 results and you’re just starting out as a competitor, you may have an uphill battle for a while so make sure you are realistic about your potential success.